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Once you’ve honed in on one area that you’d like to present as your first impression, then you can start to mold that into a catchy one-liner.

We were able to test our way from a 5% conversion rate, all the way up to 25%. Without driving any more traffic, our client is getting four times the leads that he was getting before.

This format gave me the confidence to implement new techniques on my blog immediately, in contrast to my past failed attempts. I didn’t just learn “how” to write – “what” and “why” also became much clearer.

The price tag of this business consulting server was hefty. Would it be worth the money? I can confirm that it definitely was.